Introduction
Euphoria Mobility develops and markets software and associated hardware solutions, for the international passenger transport market. The company operates internationally and is the clear market leader in the Netherlands with high recurring revenue. Customers range from market leading passenger transport companies to individual taxi drivers as well as government agencies.
Plain Vanilla invested in Euphoria in 2021 and successfully sold the company to Sofindev in 2025.
How Plain Vanilla added value
- Realised management succession from former owner to professional CEO
- Refined growth strategy towards international expansion and cross- and up-sell in existing markets
- Professionalized and systematized sales process
- Strengthened data-driven management processes
- Expanded organization to enable further growth
- Introduced automated planning software
Website: euphoria-mobility.com