Begra appoints Michiel Verdonk as Chief Executive Officer
March 1, 2026
Begra Group has appointed Michiel Verdonk as Chief Executive Officer. He succeeds Lars de Kock, who joins Plain Vanilla Investments as Operating Partner and will remain involved with Begra as advisor to the board.
Michiel is a seasoned CEO who brings extensive experience in international wholesale businesses, both offline and online.
Michiel holds a Master's degree from the Technical University in Eindhoven, and started his career at Adstrat, a strategy consulting group. He then moved on to management and CEO positions at various trading and wholesale businesses. His most recent positions were CEO at B&C International, a leading European blinds manufacturer, and CEO at Outdoor Life Group, a European producer and distributor of garden timber products.In recent years, Begra Group has strengthened its market position in the Benelux in both new and refurbished warehouse storage solutions, and in 2025 launched in the German market. Begra Group also acquired Trading Together, which significantly strengthens Begra's position in refurbished storage solutions.
Michiel brings the skills and experience to develop Begra further as the leading one-stop shop for new and refurbished warehouse storage solutions and warehouse supplies, in the Benelux, Germany and potentially other markets.
