Introduction
Sound of Data is a specialist player in the telecom market offering a one-stop-shop for medium to large sized organizations that want to ensure their accessibility by phone to consumers. Sound of Data focuses on facilitating in- and outbound managed voice services and providing mass-calling and mass voting solutions to the media industry. The company operates an IT platform for handling voice traffic for international and domestic customers, including call routing, queuing, overload handling, automated answering and mass voting.
Plain Vanilla invested in 2019 in Sound of Data and successfully sold the company to KPN in 2026.
How Plain Vanilla added value
- Realised management succession from former owners to professional CEO
- Realised add-on acquisition in 2023
- Diversified customer base
- Professionalized and intensified marketing & sales
- Strengthened organization
- Supported management in navigating challenging market developments during Covid pandemic
Website: soundofdata.com



